How e dey work
Five stages, and like one hour between the first and the last
castoMIND no build anything by imsef. Na the layer wey go decide wetin one particular idea need, which order, and then drive the rest of the castomo family to produce am — so that the gap between "we suppose build this one" and "customer fit look am" go be one afternoon instead of one quarter.
The stages wey dey down run in order because each one na input for the next one. The written description wey dem produce for stage two na wetin dem go use generate the site copy, the dashboard labels, the workflow steps, the campaign subject lines and the first month of blog posts. Na why dem all agree with each other, and na the reason why the order no fit change.
You dey inside the loop for every stage. Nothing go publish without you look am, and everything wey dem build go still dey editable for im own tool after — na pipeline be this, no be black box wey website go come out from the end.
Di hour, as dem arrange am
One run, from start to finish
One real shape of run, using the same example idea all through: one marketplace wey small bakeries go buy flour, butter and boxes together to get chain price. The times na the shape of typical run, no be guarantee.
- 1Idea enterTwo paragraphs, written the way you go talk am with mouth.
- 2Curated and namedOne name, one mark, one palette, and the written case for the thing.
- 3You read am and push backThe margin story no correct. Dem correct am once, and everything wey dey down inherit the correction.
- 4Site don publishcastomUI: six pages, live for one address, copy from the description.
- 5Dashboard don arrangedash-b: orders, margin, supplier fill rate, repeat rate.
- 6Workflows don buildcastomFLOW: order → invoice → supplier split → delivery note → ask for review.
- 7CRM dey standbyiKonekt: chat, forms, e-mail and call-me all land for one desk, with owner rule.
- 8Campaign don goclickSomo: first e-mail comot, SMS follow-up wey dem schedule for day three.
- 9Content plan dey runFABLS: three months of blog and social wey dem plan, first post don publish.
- ·Wetin no done yetNothing don prove yet. Something dey exist to prove or disprove, and na that part wey before before dey take one quarter.
Seven systemsOne akountOne description wey dey behind everything
From one paragraph to one company wey get address.
Stage by stage
Wetin each stage dey responsible for
1 · Idea don enter, and dem don arrange am
You write am with plain words. Wetin come out na name, mark, colour set and full written description: wetin e be, who e dey for, wetin e dey charge, why person go switch. Na this stage you go argue with, and na the only stage wey arguing dey cheap.
Learn more2 · Dem don build am
castomUI dey publish the website. dash-b dey arrange the dashboard wey dem go use run the product. castomFLOW dey build the workflows wey go do the work. Three real surfaces, generated from one description, and you fit edit all of dem after.
Learn more3 · Dem don launch am, and point am at customers
iKonekt dey catch every conversation and e dey give each lead owner. clickSomo dey run the kickstart e-mail and SMS campaign. FABLS dey handle the blog and the social accounts. The product now get place wey demand fit land and something wey dey generate am.
Learn more4 · Dem don grow am
The numbers dey come back enter dash-b. Workflows dey change with am, the campaign dey learn from wetin people do, and the content plan dey continue to run. Na this stage go pass the first hour by some months.
Learn moreWhy one hour dey possible here and nowhere else
No be because anything dey rush. Na because the expensive parts of the usual hour no be the work — na the seams. To sign up for the seventh tool. To wait for DNS record. To find out say the mailer want verified domain and the CRM want different one. To copy the product description enter six places and e go small-small different every time.
Every part wey castoMIND dey drive belong to the same company, dey sign in with the same account, dey bill to the same wallet and dey read from the same description. The seams dey internal, so dem no go be your afternoon.
Talk am plain: the speed na ownership fact before e be software fact. Any orchestrator fit call an API. Very few fit call every API inside the stack without first asking anybody permission.
- ×Seven sign-upsOne account don already cover everything under am.
- ×Seven billing relationshipsOne wallet, one invoice, one date to renew.
- ×To copy the description up and downDem write am once, everything downstream dey read am.
- ×Integration work between demDem build dem to dey the same shelf.
- ·Wetin dey stayYour judgement. Nothing go publish without you read am.
You no need anything from outsideNothing to maintain after
Wetin go happen when the idea no correct
E dey happen often, na so the answer be, and na the most useful thing wey the pipeline dey do. Idea wey survive to write am up well don already better than average; plenty of dem no dey survive stage two, and that one cost six minutes no be six weeks.
And when one survive the writing but no survive the market, you go find out inside the first two weeks — with real site, real campaign and real inbox wey dey produce the silence, no be hunch wey spreadsheet produce. Silence wey get working product behind am na data. Silence wey nothing dey behind am na just the usual.