Stage five
The hour na the easy part. This one na the rest.
Idea wey reach production before lunch still need earn im second month. Stage five na the one wey dey last: the numbers dey come back enter dashboard, the workflows dey change with am, the campaign dey learn from wetin people do, and the content plan dey continue whether anybody feel inspired or not.
Nothing inside the first hour dey precious. Dem go rewrite the site, the price go change, half of the workflows go turn out say dem automate the wrong step, and one of dem go turn out say na the whole business. That one na the normal shape of new product, and the point of building am inside one hour na to reach that shape while e still cheap to change.
Wetin make the changing cheap na say everything still be normal product inside normal editor. The site na castomUI site. The board na dash-b board. The workflows na castomFLOW workflows. Dem no generate anything into form wey only generator fit edit.
The numbers dey come back to one board
Orders, signups, replies, campaign results, blog traffic, and whatever the four or five numbers be wey this product dey live or die by. All of am enter the dash-b board wey dem lay out before anything dey to put on top am.
The reason why that board go up inside stage three instead of month four na exactly this stage. Month one na the month wey im numbers go decide whether month two dey, and month wey no get measurement na month wey you no fit argue with am afterwards.
The question wey this stage dey exist to answer: no be "how we dey do", wey everybody fit guess, but "which one of the six things wey we switch on last month worth keeping". That one need arithmetic, and arithmetic need say dem collect the numbers at the time.
- 1Where the leads come fromSource wey dem keep from the moment each one arrive, down to the individual link.
- 2Wetin the campaign doPer step, per branch. Including the branch wey no do anything, na that one dey useful.
- 3Wetin the content doSlowly, as dem expect am. This one na the number wey you no go judge before month three.
- 4Wetin the workflows saveRuns, and the hand-work wey each one replace. Usually na the surprise of the month.
- ·Wetin to changeTwo things, no be ten. Month wey get ten changes inside no fit tell you which one work.
One boardDem don collect am since day one
Month two na where idea go find out wetin e really be.
Wetin dey keep moving
Four things wey dey carry on without meeting
Workflows dey follow how e be for real life
The step wey turn out to matter go get more care; the one wey automate thing wey nobody dey do go get delete. Editing live workflow no go disturb anybody wey already dey inside am, so this one na Tuesday afternoon no be migration.
Campaigns dey learn
Sequences dey branch on wetin people do last time. The subject line wey work go become the default; the segment wey never open anything go stop to receive post, wey na politeness and arithmetic at once.
Content dey compound
The plan dey run for three to six months because na that horizon content dey pay. Weekly and monthly reports dey talk wetin go out and wetin e do, so dem fit judge am on evidence no be on mood.
The CRM dey get denser
Every conversation dey stay attached to the contact wey e belong to. Six months inside, the second call go start warm because dem write down the first one — na the whole reason why the CRM go up before the campaign.
When make we run di next idea
Usually sooner than e feel comfortable. The interesting consequence of hour-long pipeline no be say one idea go build quick; na say the cost of testing idea drop far enough say portfolio become reasonable thing for one person to hold.
Wetin dis one change na di arithmetic go enter one direction wey no sweet but e dey useful: when test cost reach dat low, di correct number of ideas wey suppose dey run pass one, and di correct time to stop one na far before pride go allow am. If product don get one fair month with real site, real campaign and real inbox, and e no produce anything, e don tell you something. To believe am na di hard part; di pipeline no fit help you for dat one.
Wetin e fit do na to make di next one cost just one afternoon, and na di only honest medicine for sunk cost wey anybody don ever find.