Isigaba sesine
Iqhezu lapho amakhasimende avela khona
Phansi kwayo yonke into kuleligama kumela ku-"yakhiwe" futhi kubizwa ngokuthi kwenziwe. Umkhiqizo owakhiwe ongabukwa muntu uyisidlaliso enegama lesizinda. Ngakho ipayiplini iyaqhubeka: i-CRM elinde ingxoxo yokuqala, umkhankaso othumela, kanye nebhulogi kanye nobukhona bezokuxhumana oqala ukugcwalisa ngalolo lwesambane.
Lesi sigaba sisebenzisa amalungu amathathu omndeni — iKonekt, clickSomo kanye no-FABLS — futhi sisebenzisa incazelo ebhaliwe eyifanayo yonke into eyakhiwe ngayo. Yingakho umugqa wokuqala womkhankaso utha okuthi isihloko sesayithi, futhi uhlelo lwebhulogi luphikisa icala elaliphikiswa yidokhumenti.
Uhlelo lubalulekile. I-CRM iyanyuka ngaphambi komkhankaso, ngoba umkhankaso othumela imibuzo ebhokisini elingabukwa muntu kubi kunokungabi nomkhankaso: ulahla isithombe sokuqala esisodwa othola sona futhi wakha ifolda yabantu abakubhalele futhi abanakwa.
Okokuqala
iKonekt: indawo okufanele iyeshelela khona isidingo, negama elibhalwe phezu kwayo
Yonke indlela ingakhasimende engayisebenzisa ifika ebhokisini elilodwa, njengoxhumano nomthombo obhaliwe, nomnikazi kanye nohlelo oluqala ngamazwa okuqala ayasho. Icinga, ingxoxo esebenzayo, amafomu, inkinobho yokuthinta, izicelo zokubiza, i-imeyili, ifoni, amakhodi e-QR kunoma yini ephrintiwe.
Ukuba nomnikazi ngokufika
Iholi ngalineyona into yomuntu kusukela ngomzuzwana lifika ngalo, hhayi kusukela ngamombe muntu abona. Umehluko phakathi kwalezozikhathi zimbili yilapho imikhiqizo emisha ilahlekelwa khona amakhasimende ayishumi okuqala.
Umthombo ugciniwe, ungunaphakade
Kwehla kuya kusuka kumaphephandaba ngamunye noma isixhumanisi ngasinye esikhundleni sokuthi 'ungaxhumekile'. Emva kwezinyanga ezine, umbuzo othi 'uhlelo lwasebenza yini?' lunempendulo enenani kunesikhathi sokuba kube yizimbono ezintathu.
Kuya kufika kusitayela sekhokho
Ithuba lezohwebo liqala ekuqhakaziseni kokuqala kuya kusitayela sekhokho esikhokhelwe, kuhlanganisa iKSeF, ukuze ukuthengisa kokuqala kungadingi isipredishithi nomakhalekhukhini womuntu othile ozama okungaqondile.
Ukuqalisa akulona memezelo. Ingumthengi wokuqala.
i-clickSomo: uhlelo lokugijima lokuqala
Inkinga yomkhiqizo omusha ayona ukuguqulwa, yikuthi akekho oyazi ukuthi lukhona. I-clickSomo iphusha ukugijima kokuqala kuzo zonke izindlela abantu ababafunda ngempela: i-imeyili, i-SMS, izaziso ze-push, futhi — emabhizinisini lapho isebenza kangcono kunazo zonke ezingcweti — ngamaphephandaba ashicilelwe.
Kusebenza njengemigudu esebenzayo hhayi njengokuthumela okungahleliwe, ukuze umyalezo wesibili uncike ekwenzekile kuwokuqala. Lokho kuvulwe kodwa akukhokhwe kuthola isilandelelo esehlukile kuneso asingavulwanga ngokuphelele, futhi ophendulile ukhishwa ngokuphelele kulandelelo, ngoba usuyingxoxo ku-CRM esikhundleni segama ohlwini.
Kubhalwe kanye, futhi: umbhalo wekhampeni ukhiqizwa kusichazemininingwane esifana neso sesayithi. Akekho okufanele achaze umkhiqizo futhi kumthumeli wameyili, futhi akukho guqulo lembiko elikhona kuphela kumeyili ebhalwe ngubani ngobusuku ngo-11.
- 1Usuku 0 — i-imeyiliIcala, ngezimvula eziyisithupha, kuhlanganisa intengo. Izixhumanisi ezimfushane, ukweleqa kubalwa, akukho silandeleli ndawo.
- 2Usuku 2 — ucezuKuvulwe, akukhokhwe → indlela yesibili. Akavulwa nakanye → isihloko esehlukile, Sithunyelwa ngesikhathi esehlukile.
- 3Usuku 3 — i-SMSUmyalezo owoduna, kusegmenti eyiphendulile. Amahora okuthula ahlonitshwa ngaphandle kokuba umuntu ayilungiselela.
- 4Noma yimuphi umphenduloIyaphuma kulandelelo, iba yingxoxo ku-iKonekt enomnikazi wayo.
- ·OkungakwenziUkuthenga uhlu. Ababukeli ngabakho; ulandelelo yilona kuphela okuzenzakalelayo.
I-imeyili · i-SMS · i-push · iposiIzimvula, hhayi ukuthumela okungahleliwe
- 1UhleloUhlelo lwezokushicilela lwezinyanga ezintathu kuya kweziyisithupha, olwakhiwe kusichazemininingwane esibhaliwe kanye namagama abathengi bomkhiqizo abawasesha ngempela.
- 2AbabhaliOkuthunyelwe kubhalwa futhi kushicilelwa ngesikhathi esibekiwe, ngezwi lebhrendi, ngezithombe ezinelayisensi yazo.
- 3Izinkundla zokuxhumanaUhlelo olufanayo luthunyelwa kuma-akhawunti, ngesivinini esiklanywe ngasinye.
- 4ImibikoNgeviki nangenyanga, kusho okuthunyelwe nokuthi kwenze nani. Kufundwa ngemizuzu emine, hhayi kuhunyushwa imizuzu engamashumi amabili.
- ·Kungani manje, hhayi kamuvaOkuqukethwe yindlela eyodwa kuphela enzuzo yayo eyindawo yokulinda. Ukuqala kwinyanga yesine kusho ukuthi inzuzo ifika kwinyanga yeshumi.
Izinyanga, hhayi izinhlosoIzwi elilodwa nelo lesayithi
i-FABLS: ukugijimisa ingxenye yokubonakala
Ibhulogi nokuba khona kwezinkundla zokuxhumana kungamalele kakhulu okukhokha kancane umkhiqizo omusha anawo, yingakho bahlelwa ngempela, futhi yingakho ukuhlehisa kwabo kudula. Ukukhula okuhlangene akukho kuqala kuze kube khona okuthunyelwe kokuqala.
I-FABLS isebenza kokubili ngokuzenzakalela: uhlelo olulinganiswa ngezinyanga, ababhali bakhiqiza okuthunyelwe, ama-akhawunti ezinkundla zokuxhumana kudliwa kuhlelo olufanayo, kanye nomsho ngeviki nangenyanga othi ngokucacile ukuthi kwenzekani. Kuqala ngalolunyanga olufana nazo zonke ezinye izinto, ukuze inyanga yesine ithole izinyanga ezintathu zomsebenzi esikhundleni sesinqumo.
Nakhu akusibeki sekhampeni — kuxazulula izingxenye ezehlukile. Ikhampeni ithola abalungele manje. Okuqukethwe kuthola abazokwazi ukulungele entwasahlobo, futhi kubathola ngaphandle kokukhokha kabili ngamunye.
Kungani lezi ezintathu, hhayi ezintathu esezizisebenzisayo
Ngoba umhleli ungashayela kuphela lokhu akuvunyelwe ukukushayela. I-CRM yomunye umuntu ingahlanganiswa, kamuva, ngumuntu, ngemva kokuhlolwa kanye nohlelo. Ayikwazi ukusungulwa, ukulungiselelwa, ukugcwaliswa ngomthetho womnikazi nokubhekiselwa kukhampeni ngemizuzu eyishumi nanye ethola isigaba sesine.
Lezi ezintathu zingeyenkampani efanayo nayo yonke into engaphezulu kwazo. I-akhawunti efanayo, isikhwama sefemu efanayo, isichazamazwi sezehlakalo esifanayo, isichazemininingwane esifanayo. Yilokho kuphela okuyiqhawe, futhi akukho okobuchwepheshe.
Usengasebenzisa noma yini onayo — akukho lutho lapha oluvimbayo, futhi i-workflow ingaphusha umholo kwenye isistimu nge-HTTP evamile. Kodwa inguqulo esebenza ngahora yinguqulo lapho akekho okufanele acele umthengi ukufinyelela kwe-API kuqala.
Okusho ngempela ukuthi 'ukuthola amakhasimende' lapha
Kusho ukuthi imishini isebenza futhi ibhekise endleleni efanele: uhlelo lwekhampasi oluya kubhaliswe abalandeli, okuqukethwe okwandayo, i-CRM ethweba konke okubuyayo, nedeshibhodi ebonisa ukuthi yonke into ikhiqize ini. Akusho ukuthi abathengi baqinisekisiwe, futhi noma yikhiphi ikhasi elikholelwa lokho kuthengisa into eyehlukile.
Okukhipha yukuwehla okuvamile kakhulu: umkhiqizo owakhiwa, wathula, futhi wahluleka ukuthola ukuthi ngabe kuzosebenza yini — ngoba ingxenye yokuqalisa kwakuwusuku wezinyathelo zokusetha ezehlukile okungabi namuntu onefisa ukuzwenza emva kokwakhiwa.